JTV | Wear the World’s Gemstones in Your Everyday Life
If there’s a place where you can watch TV and buy jewelry at the same time — that’s JTV.
In 1993, three Knoxville, Tennessee locals founded JTV (Jewelry Television), starting as a small local broadcast about collectibles. More than 30 years later, it has grown into a leading omnichannel retailer of jewelry and gemstones in the United States, broadcasting live 24/7 to approximately 80 million American households. JTV.com is also one of the largest non-bridal jewelry e-commerce websites in the country.
✨ The JTV Philosophy: Opening Up the World of Jewelry to Everyone
🌍 “Extraordinary Quality, Extraordinary Value”
JTV’s mission is to “open up the world of jewelry and gemstones to everyone.” With a global sourcing network — including offices in Bangkok, Hong Kong, Jaipur, and Mumbai — and decades-deep relationships with suppliers, JTV creates value at every link in the supply chain, ultimately passing the savings back to consumers.
💎 Knowledge Empowerment from Gemstone Experts
JTV has dozens of GIA-certified gemologists and accredited jewelry professionals on staff. They believe that knowledge and information are the best tools for empowerment — not only making their employees experts but also turning customers into informed buyers. JTV’s online Learning Library offers rich educational content on gemstones, from birthstone guides to treatment processes.
📺 TV + Web, a Seamless Shopping Experience
From six HD studios broadcasting 24/7, to a best-in-class mobile-optimized e-commerce platform, to streaming devices like Apple TV and Roku — JTV has created a truly “omnichannel” shopping experience. Customers can shop their favorite jewelry anytime, anywhere via live TV, website, app, and social media.
🔥 JTV Exclusive Brands & New Arrivals
✨ Rachel Zoe Jewelry Collection (Launched July 2025)
Global fashion icon, media personality, and entrepreneur Rachel Zoe teams up with JTV for an exclusive jewelry collection that perfectly captures “timeless glamour, vintage inspiration, and modern sophistication.” From bold statement earrings to delicately layered necklaces, each piece is designed to “make every woman feel confident, empowered, and naturally radiant for any occasion.” Many styles are available exclusively at JTV.com.
✨ Argento Oro™ Collection (Launched July 2024)
A sterling silver with 18K gold overlay jewelry collection from Italy, inspired by the Italian words for “silver” and “gold.” Each piece is crafted by Italian artisans, delivering a warm, luxurious feel at an accessible price.
✨ Timeless Creations™ Custom Collection
Want a one-of-a-kind piece of jewelry? JTV’s custom collection lets you design it yourself — choose your metal (sterling silver, 10K gold, or 14K gold), choose your center stone (natural or lab-created), choose your accent stones (diamonds or cubic zirconia). Each piece is finished at the design studio in Knoxville, Tennessee, and ships within two days of order.
✨ Jedora — The “Amazon” of Jewelry
JTV’s newest online jewelry marketplace, bringing together global brands, designers, and top manufacturers to offer a vast selection of jewelry, watches, and gemstones.
💝 Treating Customers Well, Beyond Just Jewelry
🎁 JTV Rewards Loyalty Program
Earn 1% Brilliant Cash™ on every purchase (double points when using the JTV Preferred Card), redeemable like cash. Members also enjoy: early access to new arrivals, exclusive events, birthday rewards, and a $25 reward for referring friends.
🎉 30th Anniversary “365 Days of Giving”
In 2023–2024, JTV celebrated its 30th anniversary by giving away approximately $500,000 in prizes — daily instant win games, three monthly $10,000 Brilliant Cash grand prizes, and quarterly travel giveaways (Napa Valley, Alaska cruise, Caribbean cruise, Europe).
✨ StretchPay Flexible Payments
JTV offers StretchPay installment plans, allowing you to own the jewelry you love on a budget-friendly schedule.
🚚 90% of Orders Delivered Within Two Days
A state-of-the-art order processing system means packages are packed and shipped within hours of ordering, with full tracking available.
💎 JTV by the Numbers
| Metric | JTV’s Scale |
|---|---|
| Household Reach | ~80M US households + Canada |
| Monthly Visits | ~4.5M to JTV.com |
| Annual Calls Answered | ~4M |
| Total Orders Shipped | 6.7M+ |
| Exclusive Brands | 30 |
| Designs Available | 40,000+ |
| Global Employees | 1,000+ artisans & staff |
🛒 Pro Tip
Popular collections and exclusive designs often sell out quickly — especially limited collections like the Rachel Zoe collaboration and Argento Oro. If you see a style you love, don’t wait too long.
👇🏻 Click the link in comments
Wear the world’s gemstones on you.
(Heads up: JTV’s live broadcasts have a way of making you say “I’ll just watch for a minute” — and then you’ve checked out ✨)
#JTV #JewelryTelevision #BringTheGemstoneWorldHome #NewJewelryShoppingExperience