China Highlights | Your China Journey Begins with a Conversation

China Highlights | Your China Journey Begins with a Conversation

In 1998, Guilin-based tour guide Victor Shu grew tired of cookie-cutter group tours—rigid itineraries, hidden costs, and rushed sightseeing. He thought: There has to be a better way to explore China.

And so, China Highlights was born. Over the past 25 years, this award-winning custom travel brand has helped tens of thousands of travelers discover China on their own terms.

✨ Why do global travelers choose China Highlights?

🏆 Data That Speaks for Itself

• 10,000+ genuine customer reviews

• 98.8% five-star rating (TripAdvisor / TrustPilot)

• 10,000+ travelers served annually

• 25+ years of expertise

• Multiple TripAdvisor Travelers’ Choice awards, plus the 2024 World Travel Award for “Leading Tour Operator in China”

🎯 100% Tailor-Made – Your Trip, Your Way

No one-size-fits-all fixed itineraries.

• Want to ride a sidecar motorcycle through Beijing’s hutongs? Done.

• Prefer a wilder, less-crowded section of the Great Wall? No problem.

• Dream of staying in a Fujian tulou and enjoying the tranquility all to yourself in the morning? Absolutely.

Your pace, your interests – adjustments anytime at no extra cost.

🚫 Zero Shopping, Zero Gimmicks

In 2013, China Highlights became the first travel company in China to pledge: “Absolutely no shopping stops, no detours, no factory visits.” They want you to go home with stories from your journey – not a silk scarf from Yiwu.

🔥 Real Traveler Stories

🦃 A Thanksgiving Saved
A large American family felt disappointed at missing Thanksgiving while traveling in China. When China Highlights found out, they specially air-freighted a turkey, had a five-star hotel chef prepare it, and the company owner even invited the whole family to his home for dinner.

❄️ A Night in the Snow
Ben from the UK camped in the snow at -20°C, where his guide prepared a steaming hot pot for him. He woke up at minus twenty degrees to find breakfast already prepared by his guide. He wrote: “Lucy and Lee are the best guides ever – I will definitely come back.”

🎂 A Little Princess’s Birthday Surprise
Little Elizabeth from Estonia celebrated her 5th birthday in Guilin. Travel consultant Lily noticed the occasion, and the local office manager asked a cake shop to work overtime to make a Frozen Elsa-themed cake. The smile on the little girl’s face when the cake appeared made every effort worthwhile.

🚲 Wheels in Motion
Kailash and Runqi from the US went on a 3-day cycling trip in Yangshuo. Guide Chris took them on routes with no other tourists in sight – they picked oranges straight from the trees and strawberries from the bushes along the way. They cycled about 300 kilometers in three days, every kilometer an intimate encounter with the real China.

🎖️ Top-Tier Guide Team

A great guide defines the soul of a journey.

• Only the top 20% of local guides pass the selection

• Over 80% of five-star reviews credit the guide service

• At least two systematic training sessions per year for continuous improvement

• More than just guides – they’re cultural storytellers, language bridges, and 24/7 emergency support

🚗 No Big Buses – Just Your Comfort

A 30-seat tour bus? Not needed. China Highlights uses only clean, air-conditioned smaller vehicles, offering 20% more space than regular group tours.

🌍 Visa Update: Easier Access to China

China has extended its visa-free policy through the end of 2026.

Travelers from Italy, Australia, Spain, Germany, France, New Zealand, Belgium, Saudi Arabia, Brazil, and other eligible countries can enjoy 30-day visa-free entry. Canada and the UK have also recently been added to the visa-free list. Travelers from the US and 54 other countries still qualify for 10-day transit visa-free entry.

Now is the best time to visit China.

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🛒 2026 Popular Itineraries

Spring Special Recommendations:

• Huangshan: Spring flowers, fresh air, and seas of clouds

• Zhangjiajie: Lush forests and cloud seas, with fewer crowds in spring

• Nyingchi, Tibet: Peach blossoms blooming against a snow-capped mountain backdrop

• Yunnan: Luoping’s rapeseed flower sea, Erhai Lake cycling, and Water Splashing Festival

🚄 One-Stop Travel Assistant

Beyond custom tours, China Highlights has launched the China Train Booking App to help you easily book train tickets:

• Book as late as 1 hour before departure

• Online seat selection (window or aisle – your choice)

• 1-on-1 customer support via WeChat, email, or hotline

• 90%+ five-star ratings, with a repurchase rate over 60%

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💝 They’re Waiting for You

From the first customers in 1998 – Avner and Hanna from Israel, who started their journey in Guilin and have maintained a friendship spanning over two decades – to the over 10,000 travelers served annually today, China Highlights has never wavered from its original belief.

CEO Steven Zhao says: “Our mission is to create not just ‘itineraries,’ but beautiful memories to be treasured for a lifetime.”

🛒 Your China Journey Begins with a Conversation

👇🏻 Click the link in the comments to chat with your travel consultant.

Tell them where you want to go, what you want to see, and what you want to experience – leave the rest to them.

https://www.chinahighlights.com/